Digital Marketing (Introductory Course)

Trainer:                     Ms. Kausar

Duration:                   2 Months

Days:                          2 Days a Week

Timing:                      4PM to 5:30PM

Eligibility:                 Matric

Register Fee:             1,000 Rs

Monthly Fee:             8,000

Venue:                        On campus

OUTLINE

• Introduction to the course
• Introduction to advertising (LinkedIn, YouTube & Facebook)
• Understanding algorithms of different platforms (LinkedIn, YouTube & Facebook)
• Comprehensive guide to creating Ads (LinkedIn, YouTube & Facebook)
• Ads research
• Ads policies (LinkedIn, YouTube & Facebook)
• Discussing Great Ads
• Facebook/LinkedIn/Instagram/YouTube page/channel and profile creation and optimization
• Setup business managers accounts (Pixel setup, domain verification, Facebook shop, setup events)
• Facebook Pixel and installation
• Facebook/LinkedIn/Instagram Ads strategy
• Find hundreds of hidden and less competitive stuff – Replacement for audience insights
• Get quality traffic strategy (LinkedIn, YouTube & Facebook)
• More strategies; Tricks and tips.