DIGITAL MARKETING

Course Objectives:

Understand digital marketing, key tools and techniques Develop clear and measurable objectives for digital marketing activities. Create a website, rich content, varied experience and sharing benefits Searchable on the web (SEO & SEM/PPC – Search Engine Optimization/Marketing). Build digital profile using tools such as blogs, content marketing, and social media marketing, etc. Design, develop and deliver an engaging digital marketing proposition/experience. Use digital, social media metrics and analytics to assess the success of your digital marketing activities.

Learning Outcomes:

Know-how and training related to social media Creation of basic and advertisement all over the digital mediums Know-how about the Digital and E-commerce industry, trends and operations Know-how and training related to setting up an online business and how to run it with income generation Training related to product marketing Different strategies used to market diverse product range Know-how about different matrix of social media and digital platforms.