Course Categories
| Course | Trainer | Duration | Days | Timings | Eligibility | Reg. Fee | Monthly Fee |
|---|---|---|---|---|---|---|---|
| Digital Marketing | Mr. Haroon | 3 Months | 4 days a week Online | Asar to Maghrib | Matric | Free | 8,000 Rs |
Introduction to Digital Marketing Course
Learn the basics of Digital and Social Media Marketing
Widen your outreach and become profitable with Social Media Marketing.
Introduction to Digital Marketing will enable one to understand the basics of digital marketing, terminology and strategies used by digital marketers to enhance performance. This course will equip you with all the knowledge you need to launch you career as a digital marketer or be active on social media. Register Now!
Course Outline
· What is social media?
· Understanding the existing Social Media paradigms & psychology
· How social media marketing is different than others
· Forms of Internet marketing
· Introduction to Digital Marketing Difference b/w Traditional Marketing & Digital Marketing Digital Marketing Channels included in Digital Marketing
Facebook Marketing
o Understanding Facebook marketing
o Practical session 1
§ Creating Facebook page
§ Uploading contacts for invitation
§ Exercise on fan page wall posting
· Increasing fans on fan page
· How to do marketing on fan page (with examples)
· Fan engagement
· Important apps to do fan page marketing
· Facebook advertising
· Types of Facebook advertising
· Best practices for Facebook advertising
· Understanding Facebook best practices in Pakistan
· Understanding the art of engagement
· Ad reporting in Ads manager
· Campaign analysis and optimization
· Knowledge of Terms like CPC, CTR, Frequency and other matrix
o Creating Facebook advertising campaign
o Targeting in ad campaign
o Campaign creation and execution
o Setting up conversion tracking
o Using power editor tool for adv.
o Custom targeting and audience optimization
Video Marketing
o Understanding Video Campaign
o Creating 1st Video Campaign
o Importance of video marketing
o Benefits of video marketing
o Uploading videos on video marketing websites
o Using YouTube for business
o Developing youtube video marketing Strategy
o Bringing visitors from youtube videos to your website
o Creating Video ADgroups
o Targeting Options
o Understanding Bid Strategy
o Graphics designing through app and web based
o Photoshop, Illustrator working
Freelance E-commerce platform training
o How to sell on Fiverr
o How to sell on Olx
o How to sell on facebook
o Working on Free Lancing Websites Like Guru,FreeLancer
Content marketing
o Importance of content
o Why “Content is the king”
o The Art of story telling
o Optimizing content
